Aroma diffusers
What is scent marketing?
The definition of scent marketing sounds rather complicated: it is the process of identifying the positive smells / perfumes associated with a given company and incorporating them into the marketing process at the point of sale in order to
Aroma diffusers
The scent of successful shopping
In the begnning of this year, Olfactory Consulting started, together with the Change Lingerie brand, the implementation of a unique project based on the psychology of scent. His idea was to create an effective aromamarketing tool – a fragrance
Aromamarketing
Could scent have a significant impact on sales results in the automotive industry?
Seems it YES. The best example is the sales history of the Rolls-Royce Silver Cloud model. The owners of the Silver Cloud model began to complain about the new units, claiming that they did not fully meet their expectations.