Aroma diffusers

What is scent marketing?

The definition of scent marketing sounds rather complicated: it is the process of identifying the positive smells / perfumes associated with a given company and incorporating them into the marketing process at the point of sale in order to

Read more
Aroma diffusers

The scent of successful shopping

In the begnning of this year, Olfactory Consulting started, together with the Change Lingerie brand, the implementation of a unique project based on the psychology of scent. His idea was to create an effective aromamarketing tool – a fragrance

Read more